Yahoo! Search Content Quality Guidelines
11-10-07Yahoo! strives to provide the best search experience on the Web by directing searchers to high-quality and relevant web content in response to a search query.
Pages Yahoo! Wants Included in its Index
• Original and unique content of genuine value
• Pages designed primarily for humans, with search engine considerations secondary
• Hyperlinks intended to help people find interesting, related content, when applicable
• Metadata (including title and description) that accurately describes the contents of a web page
• Good web design in general…
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Google Suggests: Avoid…
02-10-07Google suggests: avoid hidden text or hidden links, cloaking, sneaky redirects, doorway pages, automated queries to Google, loading pages with irrelevant keywords, creating multiple pages, subdomains, or domains with substantially duplicate content, and creating pages that install viruses, trojans, or other badware.
Hidden text and links
Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors. Text (such as excessive keywords) can be hidden in several ways, including:
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Google Webmaster Guidelines
14-09-07Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the “Quality Guidelines,” which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google’s partner sites.
Design and content guidelines
• Make a site with a clear hierarchy and text…
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