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Search Engine Optimization is playing a key role for a website promotion. Every webowner or hired webmaster needs to regularly monitor her or his web site positioning in the major search engines, and it is no secret that major search engines such as Google and Yahoo are the largest and often the only source to bring visitors to most Web sites. How do you get more visitors? The short answer is: you have to get your site a better visibility on search engines which is the core purpose of Search Engine Optimization. Thus, welcome to SEO!
Yahoo! Search Content Quality Guidelines
Posted on 11-Oct-07 at SEO Basics
Yahoo! strives to provide the best search experience on the Web by directing searchers to high-quality and relevant web content in response to a search query.
Pages Yahoo! Wants Included in its Index
• Original and unique content of genuine value
• Pages designed primarily for humans, with search engine considerations secondary
• Hyperlinks intended to help people find interesting, related content, when applicable
• Metadata (including title and description) that accurately describes the contents of a web page
• Good web design in general
Unfortunately, not all web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results; this is often called “spam.” Yahoo! does not want these pages in the index.
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