http://www.websitemarketingconsults.com/promotion/ RSS 2.0 Feed for Website Promotion en admin@websitemarketingconsults.com Copyright 2007, WebsiteMarketingConsults.com 2007-10-17T06:08:00+04:00 http://www.websitemarketingconsults.com/promotion/posts/the-4-ps-of-marketing/ http://www.websitemarketingconsults.com/promotion/posts/the-4-ps-of-marketing/#When:06:08:00Z Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P’s of marketing. These four P’s are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. Understanding the meaning of the 4P’s is just about the most important thing you can accomplish in your entire marketing program. The use of the 4P’s is a part of most marketing decisions “on the street”.  2007-10-17T06:08:00+04:00 http://www.websitemarketingconsults.com/promotion/posts/submitting-your-website-to-dmoz/ http://www.websitemarketingconsults.com/promotion/posts/submitting-your-website-to-dmoz/#When:00:33:00Z Today more than ever, in the field of search engine optimization (SEO), there is a very important step that needs to be taken in order to help a website’s visibility in the major search engines. That important step is to submit it to DMOZ, or sometimes called the Open Directory Project or ODP. DMOZ provides a lot of search results for a good percentage of the most important search engines and directories, including Google. First, DMOZ is NOT a robot-driven crawler but rather a large, human-edited directory of the Web. For any submission to be successful, a few important points need to be taken ahead of time.  Tips and Skills 2007-09-28T00:33:00+04:00 http://www.websitemarketingconsults.com/promotion/posts/the-4-ps-of-marketing1/ http://www.websitemarketingconsults.com/promotion/posts/the-4-ps-of-marketing1/#When:06:08:00Z Marketing decisions generally fall into the following four controllable categories: • Product • Price • Place (distribution) • Promotion The term “marketing mix” became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P’s of marketing. These four P’s are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P’s on the customers in the target market in order to create perceived value and generate a positive response. Understanding the meaning of the 4P’s is just about the most important thing you can accomplish in your entire marketing program. The use of the 4P’s is a part of most marketing decisions “on the street”.  Marketing Basics 2007-09-21T06:08:00+04:00 http://www.websitemarketingconsults.com/promotion/posts/rss-xml-feeds/ http://www.websitemarketingconsults.com/promotion/posts/rss-xml-feeds/#When:00:35:00Z RSS stands for “Really Simple Syndication” or “Rich Site Summary”. RSS is a format used to syndicate news and the content of news-like sites, news-oriented community sites and personal weblogs. Once you get started, it’s like having your favorite parts of the Web come to you. No need to go out and check for updates all the time How can I use RSS? The best way to use RSS is with a program called a News Aggregator; which collects, updates and displays RSS feeds. This program will download/display RSS feeds for you. There are many free and commercial aggregators are available for download. Some aggregators are programs; while other services are web based. Here are some choices when it comes to RSS Aggregators:  Tips and Skills 2007-09-13T00:35:00+04:00