http://www.websitemarketingconsults.com/dictionary/ RSS 2.0 Feed for Search Engine Glossary en admin@websitemarketingconsults.com Copyright 2007, WebsiteMarketingConsults.com 2007-09-29T21:38:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/a/ http://www.websitemarketingconsults.com/dictionary/terms/a/#When:21:38:00Z Above the Fold The section of a Web page that is visible without scrolling. Acquisition The point at which a website user buying a product, applying for a paid service, purchasing a text-link or ad space etc. Ad Broker An internet advertiser who acts as middlemen between web site owners who sell ad space and advertisers who are interested in ads. AdSense Google’s contextual based ad serving program among website owners who can enroll in this program and generate usually PPC-based revenue by including text, image and video ads on their webpages. These site-targeted ads are administered by Google which stands for as a giant ad broker between web site owners with advertising space to provide and advertisers. Ad Space The space on a Web page available for text, image and other types of advertisements. Advance Premium A premium provided to a consumer, on the condition of some later purchase. Advertising The placement and purchase of announcements and persuasive messages in time or space in any of the mass media by an advertiser. According to Richards, J. I., and Curran, C. M. (2002) (Oracles on “Advertising”: Searching for a Definition. Journal of Advertising, Summer, 31(2), 63-77), advertising is a paid, mediated, form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future. Advertising Agency A firm specializing in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. Advertising budget Money set aside by the advertiser to pay for advertising. Adware Advertising-supported software. AdWords Google’s PPC-based advertising product which offers site-targeted text and banner ads at local, regional and international level. Affiliate Marketing A revenue sharing and commission-based program between online advertisers (merchants) and online salespeople (affiliate, publisher), whereby compensation is based on performance measures (usually, in the form of clicks, registrations, customers, sales provided through his/her efforts etc). Affiliate Program A form of advertising, on the web, that rewards the affiliates (self-selected advertisers) for driving traffic to the advertiser (PPC) or for subsequent transactions (CPA). Allinlinks A special search command for Google which searches only within links, not text or title. Allintext A special search command for Google which searches only within text of pages, but not in the links or page title. Allintitle A special search command for Google which shows only results with terms in title. Allinurl A special search command for Google which shows only pages with all terms in the URL. Alt Attribute (Tag) A special HTML element within an image tag which provides alternative text when images cannot be displayed. It is recommended to use Alt attribute in each case of an image as alt text is recognizable for many search engines. Anchor Text Highlighted word(s) on a page that link to another web page or resource. Also called Link Text, Link Label. API Application Programming Interface. It is the interface that gives program developers access to develop programs that work on a particular platform. For instance, for Microsoft’s Windows platform, the API is win32. Audience The number of the persons who are exposed to a particular type of advertising campaign. Autoresponder An e-mail utility to send an automatic e-mail in response to an incoming e-mail message. First, this allows for the sender to know the e-mail has been received. Second, the receiver can alert people he or she is away on vacation, thus delaying a potential response.  ABC 2007-09-29T21:38:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/b/ http://www.websitemarketingconsults.com/dictionary/terms/b/#When:21:00:00Z Backlink (Back Link) An incoming link to a page from a page of a different website. Also called an Inbound Link, Inward Link, Backward Link Backward Link See backlink Bait-and-Switch A technique (considered spam) used in SEO of creating an optimized page and a regular page. The optimized page is submitted to the search engines and replaced with the regular page as soon as the optimized page has been indexed. Banner Blindness Refers to a “condition” amongst experienced web users who tend to automatically ignore banner ads. Banner blindness is arguably the main cause of low click-through rates in banner advertising. Bells-and-Whistles Advanced features. A web site is said to have too many bells-and-whistles when it contains unnecessary animations etc. In the context of SEO, bells-and-whistles are generally seen as a hinderance since they rarely contribute to high search engine rankings and may even cause a site to rank poorly. Beta A testing testing version of a program or a script. Boolean Search A Boolean combination of terms allowing the inclusion or exclusion from search results of documents containing certain words. This is achieved through the use of operators such as AND, NOT and OR. Bibliometric Analysis See Link Tracking. bid">Bid The amount you are willing to pay for keyword ranking on PPC search engines. Block Level Analysis A method of analysing a web page’s content on a block-by-block basis, rather than looking at the whole page. Blog (Web Log) A site that populated with the site owner’s personal favorites and his/her comments. Bloptimization A SEO of a blog. Brand A name, term, design, symbol, or any other feature that identifies one seller’s good (or service) as distinct from those of other sellers. The legal term for brand is trademark. Bridge Page (Bridging Page) See Doorway Page. Broadband Short for: Broad Bandwidth. A high-capacity data transmission channel. Broken link See Dead Link. Browser A program used to display Internet content. Browser Compatibility Referring to the different ways different browsers display the same page. Bug An error or glitch in a program or search engine. Burst A rapid increase in the popularity of a new topic. B2C A business-to-consumer trade. B2B A business-to-business trade. ABC 2007-09-28T21:00:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/c/ http://www.websitemarketingconsults.com/dictionary/terms/c/#When:22:46:00Z Cache A copy of a web pages stored within a search engine’s database. The cache also refers to the copy of a web page stored on the user’s local hard drive, which speeds up the display of pages that you have already seen.  F5 will return a new copy of a page. Captcha A security code (letters, figures or an image)used to prevent spams and automated submissions Category A set of web pages of a site of the same topic. CGI (Common Gateway Interface) A popular interface between web server software and other programs. Click Tracking Tracking user clicks to reveal most and worst popular pages of a website. Click Through Rate (CTR) a measure to determine the effectiveness of a link advertisement which represents the percentage of users who click on a link or advertisement. Cloaking The practice of delivering content based on the IP address of the client. Closed Loop A linking structure where a group of web pages interlink heavily while there are few or no links to or from pages outside the group. Cluster Search results grouped together. Code Bloat A web page with full of code (scripts, font tags, redundant HTML). Combined Log File A log file that tracks visitorson a web site. Consumer The ultimate user of goods, ideas or services. Consumer Satisfaction The degree to which a consumer’s expectations are fulfilled or surpassed by a product. Conversion Cost Total cost per sale, calculated by dividing the total cost of an advertising campaign by the number of resulting sales. Conversion Point Conversion points are the points at which your customers have completed a specific action on your web site. Conversion Rate (CR) The percentage of site visitors that deliver the most wanted response (MWR). Cookie Information stored on a user’s computer by a website. Cost per click (cost-per-click, CPC) See CPC. Counter (page counter) A text of image code of counting page views, not visitors. CPA (Cost Per Action) Similar to CPS.  Also see conversion cost. CPC (Cost Per Click) The total cost of an advertising campaign divided by the resulting number of unique visitors. Sometimes also used as a synonym for PPC. CPL (Cost Per Lead) The total cost of an advertising campaign divided by the resulting number of new leads. CPM Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry. CPS (Cost Per Sale) Similar to CPA. Also see conversion cost. Crawl What spiders do. Crawler See Spider. Crawler Lag The delay between the point where a web page is crawled and the point at which it is added to the search engine’s index. CSS (Cascading Style Sheets) An add-on to HTML that allows for more accurate control over the way a web page is rendered. Customer Satisfaction See Consumer Satisfaction. Cybersquatting The practice of buying domains that contain popular trade names or are common misspellings of popular trade names. C2B A consumer-to-business (a pricing) model. C2C A consumer-to-consumer (an auction-style) model. ABC 2007-09-27T22:46:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/d/ http://www.websitemarketingconsults.com/dictionary/terms/d/#When:22:28:00Z Data Traffic The number of packets traversing a network. Database An electronic highly organized and categorized set of information. Dataset See Index. Date Range (or limit) An interval of a time. Dead Link A link to a page that no longer exists. Another word is Broken Link. Deep Crawl The action of a spider following links from the domain’s home page deeper into the site until it finds much of the site’s content. Deep Link 2-nd or deeper-level inner pages of a website. Or, a link to a page deep within a site rather than a link to the home page. Description Tag An HTML tag that gives a general description of the contents of the page. DHTML Dynamic HTML which gives webmasters increased control over the appearance of a site. Directory (Web Directory) A categorized collection of links to the web. DNS (Domain Name Service, Domain Name Server) A static, hierarchical name service that makes it easier to remember web site addresses by allowing letters (the domain name) to be used instead of numbers. DNS parking Purchased (registered, “parked") domain. Domain (Domain Name) A sub-set of internet addresses. Top-level domains are divided into .com, .net, .org, .biz, .info, .gov and .edu. Apart from these there are also country-specific domain extensions like .ca, .com.au, .co.za, .fr etc. In SEO it is generally accepted that having a keyword-rich domain is beneficial. Doorway Domain A keyword-rich domain name that usually consisting of specific keywords or key phrases. Doorway Page (Bridge Page, Entry Pages and Landing Page) A page designed to rank well for a selected keyword and redirect visitors to another, “real” page. Drill Down The action of clicking on links within a web site or directory, working through categories and sub-categories, in order to find specific information. Dynamic Content Web site content generated automatically, usually from a database, and based on user actions (selections). Dynamic Optimization The practice of adding fields to a database and page templates (page title, , and meta keywords, meta description, meta autors, meta robots etc).  ABC 2007-09-26T22:28:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/e/ http://www.websitemarketingconsults.com/dictionary/terms/e/#When:22:39:00Z Electronic Library A web site that provide access to public information like catalogs, e-books, databases, audio files etc. Entry Page See Doorway Page. EPC (Earnings Per Click) A unit of measure used to determine a site’s ability to convert visitors into customers. Calculated by dividing total sales amount by total page views. Also see EPV, ROI, conversion rate. EPV (Earnings Per Visitor) A unit of measure used to determine a site’s ability to convert visitors into customers. Calculated by dividing total sales amount by total number of visitors to the site. Also see EPC, ROI, conversion rate. Exact Match A query or search for a documents containing the exact term. Eye Candy Aesthetically pleasing web sites.  ABC 2007-09-25T22:39:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/f/ http://www.websitemarketingconsults.com/dictionary/terms/f/#When:20:08:00Z Filesharing A peer-to-peer technology that allows one user of the Internet to access files of another user of the internet through a public directory.  Fixed Cost A costs of a product or service fixed over a number of units or transactions. Focus group A method of gathering quantitative data on the preferences and beliefs of consumers through group interaction and discussion usually focused on a specific topic or product. Font A typeface style, such as Arial, Times Roman, etc., in a single size. FTP (File Transfer Protocol) A protocol used on the Internet in order to transfer files. ABC 2007-09-24T20:08:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/g/ http://www.websitemarketingconsults.com/dictionary/terms/g/#When:20:21:00Z Google (google.com) World-known Internet search engine and online advertising. ABC 2007-09-23T20:21:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/h/ http://www.websitemarketingconsults.com/dictionary/terms/h/#When:01:59:00Z Heading (Heading Tag) An HTML tag of 6 sizes. The syntax is <H1>, </H1>, <H2></H2> etc., with H1 being the largest. Hidden Text Text on a web page designed to be visible to spiders but not to human visitors. Hit One request for a file on a web server. Homepage (Home Page, Home) The main "index" page or navigation hub of a web site. Hot Linking The practice of displaying images files, video files etc. on a web site when those files are on another (usually someone else’s) server. HTML (Hypertext Markup Language) The primary language used to create web sites. HTML Optimization Optimizing and simplifying a HTML code of a webpage for maximum speed while still maintaining the functionality and visual appeal of that page. HTTP (Hypertext Transfer Protocol) HTTP is the most common transfer protocol used to facilitate communication between servers and browsers. Hub Sites that link to many other sites that are considered authorities in their topic area. Hyperlink (Links) Clickable content on a web page usually leads to another page, another site or another part of the same page.  ABC 2007-09-23T01:59:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/i/ http://www.websitemarketingconsults.com/dictionary/terms/i/#When:19:54:00Z Image advertising Promoting the image, or general perception, of a product or service, rather than promoting its functional attributes. Inquiry Consumer response to a company’s advertising or other promotional activities, such as coupons. Internet A network of networks, developed in the 1960s as a result of a US defence industry project DARPANET. It encompasses what we now know as E-mail, Usenet Newsgroups, the Web, FTP and Telnet. Intranet A network based on the internet TCP/IP open standard. IP Address A numerical address of the computer broken into 4 groups of 3 digit numbers lower than 254. ISP (Internet Service Provider) An access consumers have to the Internet.  ABC 2007-09-21T19:54:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/j/ http://www.websitemarketingconsults.com/dictionary/terms/j/#When:02:05:00Z Java A powerful, platform-independent programming language. JavaScript A comparatively simple scripting language used extensively on the web to, amongst other things, make web pages interactive. ABC 2007-09-21T02:05:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/k/ http://www.websitemarketingconsults.com/dictionary/terms/k/#When:01:48:00Z Keyword A word used in a query. Keyword Density A measure of the percentage of words on a page that are specifically chosen keywords. Keyword Domain Name A domain name that contains keywords. Keyword Phrase (key phrase) Two or more words that form a "keyword". Keyword Purchasing The practice of buying advertising space on specific SERPs. Keyword Ratio See Keyword Density Keyword Stuffing Excessive repetition of keywords in an attempt to artificially inflate keyword density and improve a page’s ranking. Keyword(s) Tag A meta tag listing keywords associated with the page. Keyword Targeting The practice of optimizing certain pages of a web site to rank well in a search for specific keywords. KISS Keep It Simple, Stupid.  ABC 2007-09-20T01:48:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/l/ http://www.websitemarketingconsults.com/dictionary/terms/l/#When:22:13:00Z License A document that allows the author of a piece of software (intellectual property) to establish the rights of a user in terms of the copy of that software that contains the license. Link Label See Anchor Text. Link Popularity A measure of the quantity of a page (usually Homepage) all Inbound Links. Link Text See Anchor Text. ABC 2007-09-18T22:13:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/m/ http://www.websitemarketingconsults.com/dictionary/terms/m/#When:20:39:00Z Marketing Mix The mix of controllable variables that the firm/library uses to reach desired use/sales level in target market, including price, product, place and promotion- 4 P’s. ABC 2007-09-17T20:39:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/n/ http://www.websitemarketingconsults.com/dictionary/terms/n/#When:20:27:00Z NLP (Natural Language Processing) A system that allows search engine users to type a question rather than keywords (i.e. ask.com). Natural Linking A hypertext links found on web sites that are part of text content and that link to expanded or additional information on a subject without consideration of their value in link popularity. Net cost A cost associated with services rendered by an advertising agency excluding the agency commission. Netscape An early Internet company, since acquired by AOL. Netscape Navigator An early web browser, based on the Mosaic model and developed by the Netscape. Newsletter A brief digest of important or noteworthy information. Nofollow If you don’t want Googlebot (Goolge’s spider) to follow a link and index it from your site, you can use "rel="nofollow" tag.  ABC 2007-09-16T20:27:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/o/ http://www.websitemarketingconsults.com/dictionary/terms/o/#When:01:46:00Z One-way link Links to a site from sites which do not receive a link from that site. ABC 2007-09-16T01:46:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/p/ http://www.websitemarketingconsults.com/dictionary/terms/p/#When:02:28:00Z Plug-In An additional software for executing a specific transaction via a web browser. Portal An entry point webpage for a particular theme. It usually serves as the one-stop-shop starting point to execute all transactions within the theme. Positioning SEO to gain high SERP. Podcasting Broadcasting audio and video files (MP3) over the internet that has an RSS feed and the content syncs with an audio device.  ABC 2007-09-15T02:28:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/r/ http://www.websitemarketingconsults.com/dictionary/terms/r/#When:02:22:00Z Ranking The position of a web page on the search results for a particular query. Recall A measure of a search engine’s ability to return all relevant results. Reciprocal Link (Link Swap) A link placed on site A, pointing to site B, on the condition that site B returns the favor. Referrer When a user follows a link from page A to page B, page A is called the referrer. Registration See Submission. Relevance (Relevancy) The measure of the accuracy of the search results Robot A browser-like program that automatically request web pages in order to index the page content (in the case of spiders) or to retrieve specific information (in the case of programs like e-mail harvesters). Robot.txt (Robots Text File) A text file (with the ".txt" extension) that tells spiders which pages it may not index. ROI Return On Investment RSS (Rich Site Summary or Really Simple Syndication) A means of distributing dynamic content (content syndication), using the XML format, to subscribers of that content.  ABC 2007-09-13T02:22:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/q/ http://www.websitemarketingconsults.com/dictionary/terms/q/#When:01:40:02Z Quality content A Website Quality content is something that visitors will enjoy to use and will refer their friends, colleagues, family members and others to it. Query A keyword, group of keywords or phrase used in a search. Query Expansion Search within Results. ABC 2007-09-13T01:40:02+04:00 http://www.websitemarketingconsults.com/dictionary/terms/s/ http://www.websitemarketingconsults.com/dictionary/terms/s/#When:02:14:00Z Search Engine A website designed to allow users to search across the web. Search Engine Marketing (SEM) Online marketing comprising SEO and search engine advertising. Search Engine Optimization (SEO) The art of designing a website for better listings in search engines. Search Engine Results Page (SERP) A listing of web pages returned by a search engine in response to a keyword query. In other words, it refers to the search engines’ natural search results or the free search results. Server (Web Server) The host of the information on the web. Social Bookmarking A way for Internet users to store, organize, share and search bookmarks of web pages. Spider A program or automated script which browses the World Wide Web in a methodical, automated manner.  2007-09-12T02:14:00+04:00 http://www.websitemarketingconsults.com/dictionary/terms/u/ http://www.websitemarketingconsults.com/dictionary/terms/u/#When:23:35:00Z Unique Visitor (Unique User) One person visiting a site. Uniques Short for Unique Visitors. Unfair advertising Advertising that is likely to harm the consumer. Upload The process of transferring information from a local drive to a server - specifically when that information then becomes accessible via the Internet. URL (Uniform (Universal ) Resource Locator) The web address of a web page. URL submission See Submission. URL variableSee Variable. ABC 2007-09-09T23:35:00+04:00