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Latest SEO Post

Yahoo! Search Content Quality Guidelines

11-Oct-07 | SEO Basics

Yahoo! strives to provide the best search experience on the Web by directing searchers to high-quality and relevant web content in response to a search query.

Pages Yahoo! Wants Included in its Index

• Original and unique content of genuine value
• Pages designed primarily for humans, with search engine considerations secondary
Hyperlinks intended to help people find interesting, related content, when applicable
• Metadata (including title and description) that accurately describes the contents of a web page
• Good web design in general

Unfortunately, not all web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results; this is often called “spam.” Yahoo! does not want these pages in the index. 

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02-Oct   Google Suggests: Avoid… »
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14-Sep   Google Webmaster Guidelines »

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The Official Google Blog


The evolution of Gmail labels

I love labels in Gmail. Most email programs use folders, which only let me put mail in one place at a time. With labels, I can organize mail in multiple ways. Combined with filters to automatically label incoming messages, Gmail offers powerful ways to organize email.

When I joined the Gmail team, I was surprised to learn that only 29% of Gmail users had created any labels. At first, I thought perhaps conversation threading and search made the need to organize our mail less important. But when we talked to people who use Gmail, we got a different story. People often asked us to add folders to Gmail, assuming no system of organization existed. As one person said in a usability study, "What are labels... and where are my folders?"

We realized that if you didn't know about labels, it would be easy to assume Gmail had no way to organize your mail. Not only were "labels" unfamiliar, they were kind of hidden. So, we set out to make labels more accessible, as well as more powerful. Most of the changes have been in Gmail for a while, but we're adding some new features today. We thought you'd enjoy a peek at the method to our madness.

The first thing we did was make labels look more like the sticky notes you use in real life. Making the interface mimic things you interact with outside the computer can sometimes improve ease of use.


Making it easier to process and organize your mail requires more than just labels, but we hope these changes start to improve the process. We have much more in store, so stay tuned and keep the feedback coming.

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